{"id":14442,"date":"2026-06-17T10:31:56","date_gmt":"2026-06-17T10:31:56","guid":{"rendered":"https:\/\/www.simplify.rs\/?p=14442"},"modified":"2026-06-17T10:35:07","modified_gmt":"2026-06-17T10:35:07","slug":"decision-making-is-costing-you-more-than-you-think","status":"publish","type":"post","link":"https:\/\/www.simplify.rs\/en\/decision-making-is-costing-you-more-than-you-think\/","title":{"rendered":"Decision Making Is Costing You More Than You Think"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14442\" class=\"elementor elementor-14442\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589a8726 e-flex e-con-boxed e-con e-parent\" data-id=\"589a8726\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2baae770 e-con-full e-flex e-con e-child\" data-id=\"2baae770\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85c393 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c85c393\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.simplify.rs\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"38\" viewbox=\"0 0 39 38\" fill=\"none\"><mask id=\"mask0_457_2503\" style=\"mask-type:alpha\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"39\" height=\"38\"><rect x=\"38.4653\" y=\"37.6499\" width=\"38.43\" height=\"37.1045\" transform=\"rotate(-180 38.4653 37.6499)\" fill=\"currentColor\"><\/rect><\/mask><g mask=\"url(#mask0_457_2503)\"><path d=\"M27.115 9.04821L19.663 19.0973L27.115 29.1465L25.1627 29.1465L17.7107 19.0973L25.1627 9.04821L27.115 9.04821ZM17.8339 9.04821L10.3819 19.0973L17.8339 29.1465L15.8816 29.1465L8.4296 19.0973L15.8816 9.04821L17.8339 9.04821Z\" fill=\"currentColor\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-size:16px;\">Back<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fa31dc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43fa31dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Decision Making Is Costing You More Than You Think<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fdf9653 e-con-full e-flex e-con e-child\" data-id=\"1fdf9653\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf4b24 elementor-widget elementor-widget-button\" data-id=\"ccf4b24\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business process design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c793b5 elementor-widget elementor-widget-button\" data-id=\"8c793b5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Automation of decision-making<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16244cb elementor-widget elementor-widget-button\" data-id=\"16244cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cea064 e-con-full e-flex e-con e-child\" data-id=\"7cea064\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d88d81 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"54d88d81\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.simplify.rs\/en\/kontakt\/#contact-btn\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" viewbox=\"0 0 19 19\" fill=\"none\"><path d=\"M9.07031 0.936523L17.5819 5.99037C17.728 6.09679 17.846 6.2282 17.9357 6.3846C18.0254 6.54101 18.0703 6.71089 18.0703 6.89422V17.1288C18.0703 17.5891 17.9161 17.9734 17.6078 18.2817C17.2995 18.5901 16.9152 18.7442 16.4549 18.7442H1.68569C1.22544 18.7442 0.841146 18.5901 0.532813 18.2817C0.224479 17.9734 0.0703125 17.5891 0.0703125 17.1288V6.89422C0.0703125 6.71089 0.115179 6.54101 0.204913 6.3846C0.294663 6.2282 0.412612 6.09679 0.558762 5.99037L9.07031 0.936523ZM9.07031 11.3942L16.8703 6.74422L9.07031 2.09422L1.27031 6.74422L9.07031 11.3942ZM9.07031 12.5519L1.07031 7.79037V17.1288C1.07031 17.3083 1.128 17.4558 1.24339 17.5711C1.35877 17.6865 1.5062 17.7442 1.68569 17.7442H16.4549C16.6344 17.7442 16.7819 17.6865 16.8972 17.5711C17.0126 17.4558 17.0703 17.3083 17.0703 17.1288V7.79037L9.07031 12.5519Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2da36aa e-con-full e-flex e-con e-child\" data-id=\"2da36aa\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22e3131 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"22e3131\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQzNzciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\"><path d=\"M16.5549 17.3177L10.2933 11.0562C9.79333 11.4818 9.21833 11.8113 8.56833 12.0447C7.91833 12.278 7.26512 12.3947 6.6087 12.3947C5.00704 12.3947 3.6515 11.8402 2.54208 10.7314C1.43265 9.62261 0.87793 8.26781 0.87793 6.66701C0.87793 5.06621 1.43234 3.71036 2.54115 2.59946C3.64997 1.48856 5.00478 0.933105 6.60558 0.933105C8.2064 0.933105 9.56225 1.48781 10.6731 2.59723C11.784 3.70665 12.3395 5.0622 12.3395 6.66388C12.3395 7.35875 12.2164 8.03118 11.9703 8.68118C11.7241 9.33118 11.401 9.88696 11.001 10.3485L17.2626 16.61L16.5549 17.3177ZM6.6087 11.3947C7.93564 11.3947 9.05583 10.9379 9.96928 10.0245C10.8827 9.11099 11.3395 7.9908 11.3395 6.66388C11.3395 5.33696 10.8827 4.21677 9.96928 3.30331C9.05583 2.38984 7.93564 1.93311 6.6087 1.93311C5.28179 1.93311 4.1616 2.38984 3.24813 3.30331C2.33468 4.21677 1.87795 5.33696 1.87795 6.66388C1.87795 7.9908 2.33468 9.11099 3.24813 10.0245C4.1616 10.9379 5.28179 11.3947 6.6087 11.3947Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2866c8a6 e-flex e-con-boxed e-con e-parent\" data-id=\"2866c8a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-149f4b6e e-con-full e-flex e-con e-child\" data-id=\"149f4b6e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c7c5d59 e-con-full e-flex e-con e-child\" data-id=\"2c7c5d59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe63cc2 elementor-widget elementor-widget-heading\" data-id=\"4fe63cc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Hidden Cost of Decision Making in Organizations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc3da45 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bc3da45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The decision to write this blog was not automated. Rarely in my life have I made a truly automatic decision. Yet I make many of them, every single day. I have made enough wrong ones to know that learning exclusively from failure is an expensive strategy.<\/p><p>Every decision has a pattern. Something pulls it: a vision, a goal, a desire. Data makes that pull clearer. Science makes it sharper.<\/p><p>We all want our decisions to be as objective as possible. That is precisely why decision science exists, to remove as much subjectivity as we can. Of course, as long as humans make decisions, there will always be a subjective element. But that is also what makes us human. Perhaps that is why football still has human referees, even though every decision on the pitch could have been made by an electronic system years ago.<\/p><p>What I learned about my own decisions, I later recognized at a much larger scale, inside organizations where decision-making is not a personal habit but an operational system. And like any system, it has a cost.<\/p><p>When we are in a position to make decisions, that position carries real power. The power to control and direct a system. Sometimes that power becomes the point itself, disconnected from any rational justification for why this particular person must make this particular decision, or whether they are genuinely the most qualified to do so.<\/p><p>We assume that because someone sits at the head of a particular organizational group, they possess the highest level of relevant competence. Perhaps. But as long as we rely solely on experience, without methodology, without science, without understanding the process or collecting data that competence does not scale.<\/p><p><em>Experience without structure is just pattern recognition with a confidence problem.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a91fc38 e-flex e-con-boxed e-con e-parent\" data-id=\"7a91fc38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d76f28d e-con-full e-flex e-con e-child\" data-id=\"7d76f28d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-296fe291 e-con-full e-flex e-con e-child\" data-id=\"296fe291\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d0e04d elementor-widget elementor-widget-heading\" data-id=\"38d0e04d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Inefficient Decision-Making Processes Are So Expensive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70df3a25 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70df3a25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is critical here is understanding the true cost of the time consumed in making a decision. We almost never see organizations actually calculate this. In knowledge-driven organizations, decision time is the most expensive process on the books. It just never appears on them.<\/p><p>McKinsey research across more than 1,200 global business leaders found that inefficient decision-making costs a typical Fortune 500 company 530,000 days of managers&#8217; time each year, equivalent to roughly $250 million in wasted labor. And that figure does not include opportunity costs: lost market share, failed products, strategic misses. <em>(McKinsey, Decision Making in the Age of Urgency)<\/em><\/p><p>If we calculate the true cost of a decision-making process, it will likely rank among the most expensive processes in the entire organization, and I am speaking primarily about non-production processes. A Bain &amp; Company study calculated that a single weekly executive meeting at one Fortune 500 company cost $15 million a year, once preparation time and downstream meetings were included.<\/p><p>Consider a board meeting that runs three hours. The cost of those three hours, when you account for the hourly rate of every person in the room, easily reaches several thousand euros. And that is the optimistic scenario, where a decision is actually made. When the meeting ends without one, that cost becomes pure waste. The same people will reconvene, restart, and repeat.<\/p><p>I once witnessed a large global company organize a gathering of directors from 120 countries in one city. The event cost several million euros. If they managed to move the company forward by more than that investment, it was worth it. I am not saying the meeting should not have happened. I am saying most of what was decided in that room had a pattern. And patterns can be designed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bdd272b e-flex e-con-boxed e-con e-parent\" data-id=\"4bdd272b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c2e50fd e-con-full e-flex e-con e-child\" data-id=\"2c2e50fd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-249cb404 e-con-full e-flex e-con e-child\" data-id=\"249cb404\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbc84d5 elementor-widget elementor-widget-heading\" data-id=\"4dbc84d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decision Automation Starts with Process Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e3d1f6 e-con-full e-flex e-con e-child\" data-id=\"19e3d1f6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f87e592 e-con-full e-flex e-con e-child\" data-id=\"7f87e592\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a863c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32a863c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When decision-making is slow, it is rarely because the decision is genuinely complex. More often, the process behind it is undefined. Roles are unclear. Criteria do not exist. Data is missing or ignored. And so the decision becomes expensive, not because it needed to be, but because no one designed it not to be.<\/p><p>The first step toward decision automation is not technology. It is recognizing that decision-making is a process. And like any process, it can be measured, improved, and eventually automated.<\/p><p>The cost is already there. The only question is whether you are aware of it.<\/p><p><em>What would it mean for your organization if you could calculate the true cost of every decision made last year?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78662596 e-con-full e-flex e-con e-child\" data-id=\"78662596\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1418207b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1418207b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7.jpg\" class=\"attachment-full size-full wp-image-14440\" alt=\"\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7.jpg 800w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7-300x300.jpg 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7-150x150.jpg 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7-768x768.jpg 768w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Decisions_objava02-7-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78f3314 e-flex e-con-boxed e-con e-parent\" data-id=\"78f3314\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10e2a289 e-con-full e-flex e-con e-child\" data-id=\"10e2a289\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-443ae12b e-con-full e-flex e-con e-child\" data-id=\"443ae12b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54a71f52 e-flex e-con-boxed e-con e-parent\" data-id=\"54a71f52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-484ccb18 e-grid e-con-full e-con e-child\" data-id=\"484ccb18\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-611928cb e-con-full e-flex e-con e-child\" data-id=\"611928cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224a14f9 elementor-widget elementor-widget-heading\" data-id=\"224a14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Author:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c4beaf7 e-con-full e-flex e-con e-child\" data-id=\"3c4beaf7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-302df8a e-con-full e-flex e-con e-child\" data-id=\"302df8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c99b8c2 elementor-widget elementor-widget-image\" data-id=\"3c99b8c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-scaled.png\" class=\"attachment-full size-full wp-image-14394\" alt=\"Author of the article &quot;Automation of Decision Making&quot;&quot;\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-scaled.png 2560w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-300x300.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-1024x1024.png 1024w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-150x150.png 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-768x768.png 768w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-1536x1536.png 1536w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-2048x2048.png 2048w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-12x12.png 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b42a8a7 e-con-full e-flex e-con e-child\" data-id=\"1b42a8a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef32f6c elementor-widget elementor-widget-heading\" data-id=\"2ef32f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ivan Pribicevic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fa5c02 elementor-widget elementor-widget-heading\" data-id=\"68fa5c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0eca1a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2c0eca1a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/ivan-pribicevic-60269a32\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8575e1 e-con-full e-flex e-con e-child\" data-id=\"1c8575e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2bddfd0a e-con-full e-flex e-con e-child\" data-id=\"2bddfd0a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d164c48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d164c48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e71a7d1 e-con-full e-flex e-con e-child\" data-id=\"4e71a7d1\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The decision to write this blog was not automated. Rarely in my life have I made a truly automatic decision. Yet I make many of them, every single day. <\/p>","protected":false},"author":5,"featured_media":14445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-14442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/posts\/14442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/comments?post=14442"}],"version-history":[{"count":5,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/posts\/14442\/revisions"}],"predecessor-version":[{"id":14449,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/posts\/14442\/revisions\/14449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/media\/14445"}],"wp:attachment":[{"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/media?parent=14442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/categories?post=14442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simplify.rs\/en\/wp-json\/wp\/v2\/tags?post=14442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}