{"id":5713,"date":"2024-10-21T16:22:37","date_gmt":"2024-10-21T16:22:37","guid":{"rendered":"https:\/\/simplify.rs\/?page_id=5713"},"modified":"2025-09-15T11:32:56","modified_gmt":"2025-09-15T11:32:56","slug":"the-balanced-scorecard","status":"publish","type":"page","link":"https:\/\/www.simplify.rs\/es\/gestion-estrategica\/el-cuadro-de-mando-integral\/","title":{"rendered":"El Cuadro de Mando Integral"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5713\" class=\"elementor elementor-5713\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595a5b3b e-con-full e-flex e-con e-child\" data-id=\"595a5b3b\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed6d5ea elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" 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3.30331C9.05583 2.38984 7.93564 1.93311 6.6087 1.93311C5.28179 1.93311 4.1616 2.38984 3.24813 3.30331C2.33468 4.21677 1.87795 5.33696 1.87795 6.66388C1.87795 7.9908 2.33468 9.11099 3.24813 10.0245C4.1616 10.9379 5.28179 11.3947 6.6087 11.3947Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bb6ef9 e-flex e-con-boxed e-con e-parent\" data-id=\"3bb6ef9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e4f469e e-con-full e-flex e-con e-child\" data-id=\"2e4f469e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8e57b8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2f8e57b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cuadro de mando integral\n <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182ab51f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"182ab51f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cuadro de mando integral<\/strong> Es un modelo estrat\u00e9gico para gestionar el rendimiento de la organizaci\u00f3n. Desarrollado por profesores de Harvard, Kaplan y Norton, este modelo es utilizado actualmente por numerosas empresas globales. A trav\u00e9s de las perspectivas de finanzas, clientes, procesos y aprendizaje y desarrollo, proporciona una visi\u00f3n integral del \u00e9xito de la organizaci\u00f3n. Con el paso de los a\u00f1os, el modelo se ha mejorado incorporando nuevas perspectivas y ampliando las existentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39683257 e-flex e-con-boxed e-con e-parent\" data-id=\"39683257\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-773cba99 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"773cba99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b01c9d5 elementor-widget elementor-widget-image\" data-id=\"1b01c9d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"341\" height=\"256\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/07\/strelica-ka-desno.png\" class=\"attachment-full size-full wp-image-12163\" alt=\"\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/07\/strelica-ka-desno.png 341w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/07\/strelica-ka-desno-300x225.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/07\/strelica-ka-desno-16x12.png 16w\" sizes=\"(max-width: 341px) 100vw, 341px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f1c11a7 e-con-full e-flex e-con e-child\" data-id=\"4f1c11a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58064c7d elementor-widget elementor-widget-heading\" data-id=\"58064c7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a361e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"72a361e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Cuadro de Mando Integral permite a las organizaciones traducir su estrategia en objetivos medibles y acciones concretas. La introducci\u00f3n de este modelo garantiza la alineaci\u00f3n de los objetivos estrat\u00e9gicos con las actividades operativas, la definici\u00f3n clara de indicadores clave de \u00e9xito (KPI) y la posibilidad de monitorear los resultados desde todas las perspectivas del negocio.<\/p><p>De esta manera, las empresas logran una mejor coordinaci\u00f3n de equipos, procesos de toma de decisiones m\u00e1s transparentes y mayor eficiencia. El modelo no solo mide el rendimiento, sino que tambi\u00e9n ayuda a las organizaciones a responder a los cambios de forma oportuna y a mejorar su competitividad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d955df5 e-flex e-con-boxed e-con e-parent\" data-id=\"2d955df5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437e6b1c e-con-full e-flex e-con e-child\" data-id=\"437e6b1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406264a2 elementor-widget elementor-widget-heading\" data-id=\"406264a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acceso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34808671 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34808671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSimplify ofrece una alianza estrat\u00e9gica para la implementaci\u00f3n del modelo de Cuadro de Mando Integral. Nuestro apoyo incluye el an\u00e1lisis de la estrategia existente, la armonizaci\u00f3n de objetivos estrat\u00e9gicos, la definici\u00f3n y estructuraci\u00f3n de KPI por perspectivas (finanzas, clientes, procesos, formaci\u00f3n y desarrollo) y su integraci\u00f3n en el sistema de Cuadro de Mando Integral.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b25e57b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b25e57b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42ea963 elementor-widget elementor-widget-image\" data-id=\"42ea963\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"341\" height=\"256\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/08\/strelica-ka-levo-plava.png\" class=\"attachment-full size-full wp-image-13027\" alt=\"\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/08\/strelica-ka-levo-plava.png 341w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/08\/strelica-ka-levo-plava-300x225.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/08\/strelica-ka-levo-plava-16x12.png 16w\" sizes=\"(max-width: 341px) 100vw, 341px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Balanced Scorecard Balanced Scorecard je strate\u0161ki model za upravljanje performansama organizacije. Razvijen od strane profesora sa Harvarda, Kaplana i Nortona, ovaj model danas koriste brojne globalne kompanije. Kroz perspektive finansija, klijenata, procesa i u\u010denja i razvoja, obezbe\u0111uje sveobuhvatan pregled uspe\u0161nosti organizacije. Tokom godina model je unapre\u0111ivan dodavanjem novih perspektiva i pro\u0161irivanjem postoje\u0107ih. Za\u0161to? Balanced Scorecard [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":5699,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5713","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/pages\/5713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/comments?post=5713"}],"version-history":[{"count":3,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/pages\/5713\/revisions"}],"predecessor-version":[{"id":13516,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/pages\/5713\/revisions\/13516"}],"up":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/pages\/5699"}],"wp:attachment":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/media?parent=5713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}