{"id":14393,"date":"2026-06-08T12:07:58","date_gmt":"2026-06-08T12:07:58","guid":{"rendered":"https:\/\/www.simplify.rs\/?p=14393"},"modified":"2026-06-08T12:12:38","modified_gmt":"2026-06-08T12:12:38","slug":"decision-automation","status":"publish","type":"post","link":"https:\/\/www.simplify.rs\/es\/decision-automation\/","title":{"rendered":"Automation of Decision Making"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14393\" class=\"elementor elementor-14393\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e4f3c4 e-flex e-con-boxed e-con e-parent\" data-id=\"40e4f3c4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49481ab0 e-con-full e-flex e-con e-child\" data-id=\"49481ab0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4668edb8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4668edb8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.simplify.rs\/es\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"38\" viewbox=\"0 0 39 38\" fill=\"none\"><mask id=\"mask0_457_2503\" style=\"mask-type:alpha\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"39\" height=\"38\"><rect x=\"38.4653\" y=\"37.6499\" width=\"38.43\" height=\"37.1045\" transform=\"rotate(-180 38.4653 37.6499)\" fill=\"currentColor\"><\/rect><\/mask><g mask=\"url(#mask0_457_2503)\"><path d=\"M27.115 9.04821L19.663 19.0973L27.115 29.1465L25.1627 29.1465L17.7107 19.0973L25.1627 9.04821L27.115 9.04821ZM17.8339 9.04821L10.3819 19.0973L17.8339 29.1465L15.8816 29.1465L8.4296 19.0973L15.8816 9.04821L17.8339 9.04821Z\" fill=\"currentColor\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-size:16px;\">Atr\u00e1s<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23975d12 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"23975d12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Automation of Decision Making<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9e7d1d e-con-full e-flex e-con e-child\" data-id=\"5f9e7d1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b04d2c8 elementor-widget elementor-widget-button\" data-id=\"3b04d2c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Process Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4a903 elementor-widget elementor-widget-button\" data-id=\"ac4a903\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Decision Automation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8066da5 elementor-widget elementor-widget-button\" data-id=\"8066da5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-603ba213 e-con-full e-flex e-con e-child\" data-id=\"603ba213\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3beb11 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d3beb11\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.simplify.rs\/es\/kontakt\/#contact-btn\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" viewbox=\"0 0 19 19\" fill=\"none\"><path d=\"M9.07031 0.936523L17.5819 5.99037C17.728 6.09679 17.846 6.2282 17.9357 6.3846C18.0254 6.54101 18.0703 6.71089 18.0703 6.89422V17.1288C18.0703 17.5891 17.9161 17.9734 17.6078 18.2817C17.2995 18.5901 16.9152 18.7442 16.4549 18.7442H1.68569C1.22544 18.7442 0.841146 18.5901 0.532813 18.2817C0.224479 17.9734 0.0703125 17.5891 0.0703125 17.1288V6.89422C0.0703125 6.71089 0.115179 6.54101 0.204913 6.3846C0.294663 6.2282 0.412612 6.09679 0.558762 5.99037L9.07031 0.936523ZM9.07031 11.3942L16.8703 6.74422L9.07031 2.09422L1.27031 6.74422L9.07031 11.3942ZM9.07031 12.5519L1.07031 7.79037V17.1288C1.07031 17.3083 1.128 17.4558 1.24339 17.5711C1.35877 17.6865 1.5062 17.7442 1.68569 17.7442H16.4549C16.6344 17.7442 16.7819 17.6865 16.8972 17.5711C17.0126 17.4558 17.0703 17.3083 17.0703 17.1288V7.79037L9.07031 12.5519Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616a00a9 e-con-full e-flex e-con e-child\" data-id=\"616a00a9\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2b8ed9 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c2b8ed9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQzNzciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\"><path d=\"M16.5549 17.3177L10.2933 11.0562C9.79333 11.4818 9.21833 11.8113 8.56833 12.0447C7.91833 12.278 7.26512 12.3947 6.6087 12.3947C5.00704 12.3947 3.6515 11.8402 2.54208 10.7314C1.43265 9.62261 0.87793 8.26781 0.87793 6.66701C0.87793 5.06621 1.43234 3.71036 2.54115 2.59946C3.64997 1.48856 5.00478 0.933105 6.60558 0.933105C8.2064 0.933105 9.56225 1.48781 10.6731 2.59723C11.784 3.70665 12.3395 5.0622 12.3395 6.66388C12.3395 7.35875 12.2164 8.03118 11.9703 8.68118C11.7241 9.33118 11.401 9.88696 11.001 10.3485L17.2626 16.61L16.5549 17.3177ZM6.6087 11.3947C7.93564 11.3947 9.05583 10.9379 9.96928 10.0245C10.8827 9.11099 11.3395 7.9908 11.3395 6.66388C11.3395 5.33696 10.8827 4.21677 9.96928 3.30331C9.05583 2.38984 7.93564 1.93311 6.6087 1.93311C5.28179 1.93311 4.1616 2.38984 3.24813 3.30331C2.33468 4.21677 1.87795 5.33696 1.87795 6.66388C1.87795 7.9908 2.33468 9.11099 3.24813 10.0245C4.1616 10.9379 5.28179 11.3947 6.6087 11.3947Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-483257a6 e-flex e-con-boxed e-con e-parent\" data-id=\"483257a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16e545d0 e-con-full e-flex e-con e-child\" data-id=\"16e545d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65cefaee e-con-full e-flex e-con e-child\" data-id=\"65cefaee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9073a1 elementor-widget elementor-widget-heading\" data-id=\"f9073a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decision Making as a Structured Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3fbb5f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b3fbb5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"224\" data-end=\"453\">We have always treated decision making as a human centric process. It is, we believe, our greatest competitive advantage. Rarely do we sit and try to understand how we are actually making decisions. What is the process behind it?<\/p><p data-start=\"455\" data-end=\"614\">If we structure and decompose the decision-making process, for most of our decisions we will identify patterns. Especially when it comes to business decisions.<\/p><p data-start=\"616\" data-end=\"748\">Should we buy this? What should the price of our services be? Are we hiring an extra team member? Thousands of decisions, every day.<\/p><p data-start=\"750\" data-end=\"1031\">Our pattern in decision making can be translated into a process. If not, then we do not make decisions in a structured way. Which is a choice. Just the outcome, risk mitigation, and percentage of success is then more related to luck than to a scientific approach and deep analysis.<\/p><p data-start=\"1033\" data-end=\"1155\">Sure, some of the most consequential decisions in business history were made on instinct. We should not pretend otherwise.<\/p><p data-start=\"1157\" data-end=\"1309\">But most decisions are not those. They are not historic. They are not even memorable. They happen every day, dozens of times, often without us noticing.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73b26aab e-flex e-con-boxed e-con e-parent\" data-id=\"73b26aab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14c6944b e-con-full e-flex e-con e-child\" data-id=\"14c6944b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4de8e17d e-con-full e-flex e-con e-child\" data-id=\"4de8e17d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518dd6af elementor-widget elementor-widget-heading\" data-id=\"518dd6af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Cost of Inefficient Decision Making<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2baa48d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2baa48d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1360\" data-end=\"1831\">A Columbia University study found that managers make an average of 70 decisions per day. McKinsey research goes further, managers at a typical Fortune 500 company spend 37% of their working time on decision making, and more than half of that time is spent ineffectively. The cost of that inefficiency translates to over 530,000 lost working days and roughly $250 million in wasted labor costs per year, per company. (McKinsey, Decision Making in the Age of Urgency, 2019)<\/p><p data-start=\"1833\" data-end=\"2089\">Research in decision science suggests that up to 95% of recurring business decisions follow identifiable patterns. Patterns that can be modeled, designed, and automated. Because they have a clear pattern, process, data, and a decision that comes out of it.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18353cac e-flex e-con-boxed e-con e-parent\" data-id=\"18353cac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d8367e5 e-con-full e-flex e-con e-child\" data-id=\"2d8367e5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3821eb94 e-con-full e-flex e-con e-child\" data-id=\"3821eb94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9b26f1 elementor-widget elementor-widget-heading\" data-id=\"2c9b26f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The First Step: Eliminating Ego<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303bcb77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"303bcb77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2132\" data-end=\"2301\">But the first step is the elimination of ego. As Ryan Holiday writes in Ego Is the Enemy, &#8222;The ability to evaluate one&#8217;s own ability is the most important skill of all.&#8220;<\/p><p data-start=\"2303\" data-end=\"2432\">When ego is not on the table. When things can happen without me clicking the yes button, then we can move to decision automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b3df28 e-flex e-con-boxed e-con e-parent\" data-id=\"11b3df28\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29a56bf6 e-con-full e-flex e-con e-child\" data-id=\"29a56bf6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c378c06 e-con-full e-flex e-con e-child\" data-id=\"4c378c06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30dc9fcb elementor-widget elementor-widget-heading\" data-id=\"30dc9fcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understanding the Process Before Automating It<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e985aec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e985aec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2490\" data-end=\"2820\">The first step is to identify the process itself. This is where it gets tricky. Even after decades of experience in corporate and enterprise companies, I still see that most managers and employees cannot understand or explain what a typical process is. Their job title says process owner, yet the process itself remains undefined.<\/p><p data-start=\"2822\" data-end=\"3209\">Our journey in automation is usually trapped, and still misled, by use cases. People understand use cases because they relate to a familiar one. But they still do not understand process. They can identify with &#8222;we automated the payment process.&#8220; Strange. But true. We recognize the outcome. We do not understand the mechanism. And that gap is where most automation projects quietly fail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4663ade e-flex e-con-boxed e-con e-parent\" data-id=\"4663ade\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4570a0bc e-con-full e-flex e-con e-child\" data-id=\"4570a0bc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7024c292 e-con-full e-flex e-con e-child\" data-id=\"7024c292\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d64034 elementor-widget elementor-widget-heading\" data-id=\"26d64034\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Process Matters More Than Intuition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cfceac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41cfceac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3260\" data-end=\"3416\">You can get lucky. But if we cannot explain the process by which we made a decision, which data we used, which criteria we applied, then we cannot scale it.<\/p><p data-start=\"3418\" data-end=\"3713\">Daniel Kahneman spent decades proving exactly this. His distinction between System 1 thinking that is fast, automatic, confident and System 2 thinking, deliberate, structured, analytical, shows that our intuitive decisions are also systematically biased. (Kahneman, Thinking Fast and Slow, 2011)<\/p><p data-start=\"3715\" data-end=\"3751\">Scaling that bias is not a strategy.<\/p><p data-start=\"3753\" data-end=\"3851\">If we can explain the process of decision making, then we can design the decision and automate it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-707c97ec e-flex e-con-boxed e-con e-parent\" data-id=\"707c97ec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22e3a1c7 e-con-full e-flex e-con e-child\" data-id=\"22e3a1c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5bac6234 e-con-full e-flex e-con e-child\" data-id=\"5bac6234\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b708f elementor-widget elementor-widget-heading\" data-id=\"80b708f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identifying the Signal That Triggers a Decision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6358b181 e-con-full e-flex e-con e-child\" data-id=\"6358b181\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-780fbee5 e-con-full e-flex e-con e-child\" data-id=\"780fbee5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2067de2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2067de2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3910\" data-end=\"4073\">There is one more thing that matters and it is often overlooked.<\/p><h3 data-section-id=\"7zyoe6\" data-start=\"4956\" data-end=\"5030\">The decisions about how to automate must be made before entering the process itself. Not inside it.\u00a0<\/h3><p data-start=\"4075\" data-end=\"4278\">The starting point is finding the signal the event that actually triggers the decision. What is the input? What changes in your system, your data, or your environment that causes a decision to be needed?<\/p><p data-start=\"4280\" data-end=\"4374\">Once you identify the signal, you can design the decision around it. Not the other way around.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3129c387 e-con-full e-flex e-con e-child\" data-id=\"3129c387\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25438f2 elementor-widget elementor-widget-image\" data-id=\"25438f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1.jpg\" class=\"attachment-full size-full wp-image-14395\" alt=\"Automation of Decision Making improves business process efficiency.\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1.jpg 1280w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1-300x300.jpg 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1-1024x1024.jpg 1024w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1-150x150.jpg 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1-768x768.jpg 768w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/ivan-blog-slika1-12x12.jpg 12w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c4e4c94 e-flex e-con-boxed e-con e-parent\" data-id=\"6c4e4c94\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48c00f00 e-con-full e-flex e-con e-child\" data-id=\"48c00f00\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61cb72f3 e-con-full e-flex e-con e-child\" data-id=\"61cb72f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21347ead elementor-widget elementor-widget-heading\" data-id=\"21347ead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing the Right Automation Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a74c6e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a74c6e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4424\" data-end=\"4555\">If the nature of the decision is clear structured or complex, deterministic or adaptive then the automation approach is also clear.<\/p><p data-start=\"4557\" data-end=\"4702\">There is no need to deploy AI where a simple rule would do the job in milliseconds. There is no need to deliver office supplies by freight truck.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3316a58 e-flex e-con-boxed e-con e-parent\" data-id=\"3316a58\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1087a510 e-con-full e-flex e-con e-child\" data-id=\"1087a510\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5574db2e e-con-full e-flex e-con e-child\" data-id=\"5574db2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b536709 elementor-widget elementor-widget-heading\" data-id=\"3b536709\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Every Decision Has a Pattern<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdef5b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cdef5b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4742\" data-end=\"4800\">Every decision in your organization already has a pattern.<\/p><p data-start=\"4802\" data-end=\"4954\">The question is whether you have taken the time to find it or whether you are still clicking yes on things that stopped needing your approval years ago.<\/p><h3 data-section-id=\"7zyoe6\" data-start=\"4956\" data-end=\"5030\">What is one decision in your organization that you could design today?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3993c7cd e-flex e-con-boxed e-con e-parent\" data-id=\"3993c7cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55b63155 e-grid e-con-full e-con e-child\" data-id=\"55b63155\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f60483b e-con-full e-flex e-con e-child\" data-id=\"1f60483b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d506ab9 elementor-widget elementor-widget-heading\" data-id=\"6d506ab9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autor:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17074c4e e-con-full e-flex e-con e-child\" data-id=\"17074c4e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13daddc0 e-con-full e-flex e-con e-child\" data-id=\"13daddc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53931a44 elementor-widget elementor-widget-image\" data-id=\"53931a44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-scaled.png\" class=\"attachment-full size-full wp-image-14394\" alt=\"Author of the article &quot;Automation of Decision Making&quot;\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-scaled.png 2560w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-300x300.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-1024x1024.png 1024w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-150x150.png 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-768x768.png 768w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-1536x1536.png 1536w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-2048x2048.png 2048w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2026\/06\/Ivan-blog-12x12.png 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bf07e0 e-con-full e-flex e-con e-child\" data-id=\"53bf07e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c463a35 elementor-widget elementor-widget-heading\" data-id=\"4c463a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iv\u00e1n Pribicevic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f445998 elementor-widget elementor-widget-heading\" data-id=\"3f445998\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Director ejecutivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5986956c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5986956c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div 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e-con e-child\" data-id=\"88e15ec\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4966e634 e-con-full e-flex e-con e-child\" data-id=\"4966e634\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47bb967b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47bb967b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9dd9cd e-con-full e-flex e-con e-child\" data-id=\"1d9dd9cd\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how decision automation helps organizations identify patterns, reduce inefficiencies, and scale decision-making processes.<\/p>","protected":false},"author":4,"featured_media":14399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-14393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/posts\/14393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/comments?post=14393"}],"version-history":[{"count":5,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/posts\/14393\/revisions"}],"predecessor-version":[{"id":14403,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/posts\/14393\/revisions\/14403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/media\/14399"}],"wp:attachment":[{"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/media?parent=14393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/categories?post=14393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simplify.rs\/es\/wp-json\/wp\/v2\/tags?post=14393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}