{"id":13939,"date":"2025-11-20T13:11:25","date_gmt":"2025-11-20T13:11:25","guid":{"rendered":"https:\/\/www.simplify.rs\/?p=13939"},"modified":"2025-11-20T13:44:18","modified_gmt":"2025-11-20T13:44:18","slug":"ko-roboti-vstopijo-v-pisarne-psiholoski-ucinki-rpa-na-zaposlene","status":"publish","type":"post","link":"https:\/\/www.simplify.rs\/sl\/kada-roboti-udju-u-kancelarije-psiholoski-efekti-rpa-ia-na-zaposlene\/","title":{"rendered":"Kada roboti u\u0111u u kancelarije: psiholo\u0161ki efekti RPA\/IA na zaposlene"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13939\" class=\"elementor elementor-13939\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8766d2 e-flex e-con-boxed e-con e-parent\" data-id=\"a8766d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42e38b51 e-con-full e-flex e-con e-child\" data-id=\"42e38b51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da8eab0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"da8eab0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.simplify.rs\/sl\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"38\" viewbox=\"0 0 39 38\" fill=\"none\"><mask id=\"mask0_457_2503\" style=\"mask-type:alpha\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"39\" height=\"38\"><rect x=\"38.4653\" y=\"37.6499\" width=\"38.43\" height=\"37.1045\" transform=\"rotate(-180 38.4653 37.6499)\" fill=\"currentColor\"><\/rect><\/mask><g mask=\"url(#mask0_457_2503)\"><path d=\"M27.115 9.04821L19.663 19.0973L27.115 29.1465L25.1627 29.1465L17.7107 19.0973L25.1627 9.04821L27.115 9.04821ZM17.8339 9.04821L10.3819 19.0973L17.8339 29.1465L15.8816 29.1465L8.4296 19.0973L15.8816 9.04821L17.8339 9.04821Z\" fill=\"currentColor\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-size:16px;\">Nazad<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6773c2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4e6773c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kada roboti u\u0111u u kancelarije: <br>psiholo\u0161ki efekti RPA\/IA na zaposlene<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcc793d e-con-full e-flex e-con e-child\" data-id=\"4fcc793d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-494d5ea elementor-widget elementor-widget-button\" data-id=\"494d5ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RPA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fe09b3 elementor-widget elementor-widget-button\" data-id=\"68fe09b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Transformation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253443da elementor-widget elementor-widget-button\" data-id=\"253443da\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e57e0e e-con-full e-flex e-con e-child\" data-id=\"64e57e0e\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1517c1fa elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1517c1fa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.simplify.rs\/sl\/kontakt\/#contact-btn\" target=\"_blank\" 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fill=\"white\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39132ef0 e-flex e-con-boxed e-con e-parent\" data-id=\"39132ef0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4deb26c9 e-con-full e-flex e-con e-child\" data-id=\"4deb26c9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-276b462 e-con-full e-flex e-con e-child\" data-id=\"276b462\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12520096 elementor-widget elementor-widget-heading\" data-id=\"12520096\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uvod<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689b8ff8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"689b8ff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sposobnost automatizacije da unapredi efikasnost poslovnih procesa je neosporna. Me\u0111utim, dok se kompanije utrkuju u tehnolo\u0161kom napretku, \u010desto se zapostavlja jedan klju\u010dni faktor uspe\u0161ne primene tih tehnologija \u2013 \u010dovek.<\/p><p>RPA (Robotic Process Automation) ili IA (Intelligent Automation) ve\u0107 uveliko ulaze u razli\u010dite industrije, donose\u0107i brojne benefite: optimizaciju procesa, pove\u0107anje efikasnosti, smanjenje gre\u0161aka i osloba\u0111anje zaposlenih od rutinskih zadataka, Ipak, ove promene nisu uvek lako priva\u0107ene. \u0160ta se zapravo doga\u0111a kada \u201crobot u\u0111e u kancelariju\u201d i \u0161ta se mo\u017ee u\u010diniti da ta promena bude do\u017eivljena kao prilika, a ne pretnja?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39430a63 e-flex e-con-boxed e-con e-parent\" data-id=\"39430a63\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe5dda7 e-con-full e-flex e-con e-child\" data-id=\"fe5dda7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2640c438 e-con-full e-flex e-con e-child\" data-id=\"2640c438\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a0856 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b7a0856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Otpor prema automatizaciji \u2013 prirodna \nljudska reakcija na promene<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9f8341 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1c9f8341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Od industrijske revolucije do pojave ra\u010dunara, ljudi su ose\u0107ali zabrinutost kada su se pojavljivali novi alati koji su izgledali kao pretnja njihovim poslovima ili na\u010dinu rada. Danas, robotizacija izaziva sli\u010dne strepnje. Mnogi zaposleni se ose\u0107aju nesigurno ili nelagodno zbog ideje da posao koji su oni do ju\u010de obavljali preuzima neki virtuelni robot.<\/p><p>Ova ose\u0107anja nisu ni neosnovana ni iracionalna \u2013 ona proizilaze iz stvarnih strahova vezanih za gubitak kontrole, nerazumevanje procesa i ose\u0107aj li\u010dne vrednosti na poslu. Ljudi su skloniji da ja\u010de reaguju na potencijalne gubitke nego na mogu\u0107e dobitke. Kada se promene de\u0161avaju brzo ili deluju zbunjuju\u0107e, prirodno je da se ljudi ose\u0107aju bespomo\u0107no ili kao da zaostaju.<\/p><p>Jedan od najve\u0107ih strahova koji zaposleni imaju u vezi sa RPA i drugim tehnologijama automatizacije je strah od gubitka posla. Mnogi veruju da \u0107e softverski bot ili automatizovani sistem zameniti njihov posao. Iako neki zaposleni rade na poslovima koji su rutinski i ponavljaju\u0107i, to ne zna\u010di da oni nu\u017eno \u017eele da se odreknu takvih zadataka. Ustaljen na\u010din rada donosi ose\u0107aj sigurnosti i stabilnosti, pa svaka promena prirodno izaziva nelagodu.<\/p><p>Jo\u0161 jedan psiholo\u0161ki efekat koji RPA mo\u017ee izazvati je ose\u0107aj gubitka vrednosti. Mnogi decenijama obavljaju rutinske, ali su\u0161tinski va\u017ene zadatke, kroz koje su gradili svoj profesionalni identitet. Kada automatizacija preuzme te aktivnosti, pojedinci mogu imati utisak da njihov doprinos vi\u0161e nije podjednako zna\u010dajan ili prepoznat. Takav ose\u0107aj mo\u017ee naru\u0161iti samopouzdanje i ote\u017eati zaposlenima da prepoznaju svoje mesto u organizaciji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-364ec7fd e-flex e-con-boxed e-con e-parent\" data-id=\"364ec7fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d036eef e-con-full e-flex e-con e-child\" data-id=\"2d036eef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46178c8f e-con-full e-flex e-con e-child\" data-id=\"46178c8f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cab5361 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7cab5361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kako ubla\u017eiti negativne reakcije: \nhuman-centric pristup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5361a3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d5361a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kako bi se ove negativne reakcije prevazi\u0161le, potrebno je prepoznati psiholo\u0161ke izazove koji dolaze sa <br \/>implementacijom RPA i drugih tehnologija i razviti strategije koje \u0107e omogu\u0107iti lak\u0161u tranziciju. Uspe\u0161na <br \/>automatizacija ne podrazumeva samo tehni\u010dku implementaciju, ve\u0107 i pa\u017eljivo vo\u0111enje ljudi kroz promenu. <br \/>Klju\u010d je u pristupu koji stavlja \u010doveka u centar digitalne tranzicije.<\/p><ul><li>Edukacija i transparentnost<\/li><\/ul><p>Jedan od najva\u017enijih koraka koji se mo\u017ee preduzeti je edukacija zaposlenih o koristi RPA i kako ona mo\u017ee <br \/>unaprediti njihov rad. Edukacija treba da bude usmerena na benefite tehnologije. Zaposleni treba da razumeju <br \/>da cilj automatizacije nije da ih zameni, ve\u0107 da im olak\u0161a svakodnevne zadatke i omogu\u0107i im da se fokusiraju<br \/>na kreativu.<\/p><p>Tako\u0111e, zaposleni moraju biti obave\u0161teni o tome kako \u0107e tehnologija promeniti njihove uloge i \u0161ta se od njih <br \/>o\u010dekuje tokom procesa tranzicije. Kada se svi aspekti promena jasno komuniciraju, smanjuje se nesigurnost i strah.<\/p><ul><li>Promena fokusa: Razvijanje novih ve\u0161tina<\/li><\/ul><p>Kompanije mogu uvesti obuke za razvoj novih ve\u0161tina, kao \u0161to su upravljanje tehnologijama, analiti\u010dko razmi\u0161ljanje <br \/>ili me\u0111uljudske ve\u0161tine koje ne mogu da se automatizuju. Ulaganje u reskilling i upskilling zaposlenih pokazuje da <br \/>kompanija veruje u svoje ljude i vidi ih kao deo budu\u0107nosti Ove obuke mogu da pomognu zaposlenima da se ponovo <br \/>pove\u017eu sa svojim ose\u0107ajem vrednosti i svojim mestom u organizaciji.<\/p><ul><li>Uklju\u010divanje zaposlenih u proces promena<\/li><\/ul><p>Zaposleni treba da se ose\u0107aju kao aktivni u\u010desnici u procesu promena. Putem razli\u010ditih workshop-ova, fokus grupa i <br \/>intervjua mogu se prikupiti va\u017ene povratne informacije od zaposlenih i time im se omogu\u0107iti da postave pitanja i <br \/>iznesu svoje brige. Kada se ljudi uklju\u010de u kreiranje plana za implementaciju, oni se ose\u0107aju vi\u0161e korisno i manje <br \/>upla\u0161eno od nepoznatog.<\/p><ul><li>Nagla\u0161avanje human-centric pristupa tehnologiji<\/li><\/ul><p>RPA i sli\u010dne tehnologije ne bi trebalo da budu vi\u0111ene kao sredstva za smanjenje broja zaposlenih, ve\u0107 kao alati za <br \/>osloba\u0111anje ljudskog potencijala.<br \/>Poruka mora biti jasna: ljudi ostaju klju\u010dni deo organizacije. Automatizacija je alat koji poma\u017ee, a ne pretnja koja <br \/>elimini\u0161e.<br \/>Takav narativ stvara psiholo\u0161ki bezbedno okru\u017eenje, u kojem zaposleni do\u017eivljavaju tehnologiju kao savezni\u010dki <br \/>resurs, a ne kao konkurenciju.<\/p><ul><li>Priznavanje i nagra\u0111ivanje adaptacije<\/li><\/ul><p>U procesu promene, \u010desto se zaboravlja nagrada i pohvala onoga \u0161to se ne vidi lako: trud, u\u010denje, izlazak iz zone <br \/>komfora. Va\u017eno je da ovi napori budu prepoznati.<\/p><p>Priznavanje adaptacije, \u010dak i simboli\u010dno, \u0161alje poruku da je razvoj va\u017ean i da se ceni. To motivi\u0161e i druge da slede <br \/>isti put, pa ima dugoro\u010dne pozitivne efekte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01b16c e-con-full e-flex e-con e-child\" data-id=\"e01b16c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d673e3 e-con-full e-flex e-con e-child\" data-id=\"8d673e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6cd502 elementor-widget elementor-widget-image\" data-id=\"4c6cd502\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-scaled.png\" class=\"attachment-full size-full wp-image-13943\" alt=\"\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-scaled.png 2560w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-300x300.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-1024x1024.png 1024w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-150x150.png 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-768x768.png 768w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-1536x1536.png 1536w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-2048x2048.png 2048w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Blog-Ivana-12x12.png 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94dd25e e-flex e-con-boxed e-con e-parent\" data-id=\"94dd25e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c1f832a e-con-full e-flex e-con e-child\" data-id=\"2c1f832a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78264c86 e-con-full e-flex e-con e-child\" data-id=\"78264c86\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681237af elementor-widget elementor-widget-heading\" data-id=\"681237af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780ccd3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"780ccd3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKada roboti u\u0111u u kancelariju, ne zna\u010di da ljudi moraju da iza\u0111u. Naprotiv \u2014 to je prilika da se oslobode monotonije, razvijaju nove ve\u0161tine i imaju vi\u0161e prostora za ono \u0161to tehnologija jo\u0161 uvek ne zna: empatiju, kreativnost i saradnju.\nAli ovakve transformacije se ne de\u0161avaju spontano i zato je neophodno da robotizacija ne bude samo IT projekat, ve\u0107 celovita organizaciona promena.\nRPA i AI su mo\u0107ni alati \u2013 ali samo ako se uvedu u okru\u017eenje koje je spremno da ih prihvati.\n\nSa human-centric pristupom, kompanije mogu neizvesnot pretvoriti u poverenje i pomo\u0107i zaposlenima da rastu zajedno sa tehnologijom, umesto da se zbog nje ose\u0107aju odba\u010deno. Na kraju, tehnologija nikada nije sama po sebi nije cilj \u2013 odr\u017eiv uspeh uvek po\u010dinje i zavr\u0161ava sa ljudima.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755f2e58 e-flex e-con-boxed e-con e-parent\" data-id=\"755f2e58\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23a888b9 e-grid e-con-full e-con e-child\" data-id=\"23a888b9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-503895a7 e-con-full e-flex e-con e-child\" data-id=\"503895a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1499fb86 elementor-widget elementor-widget-heading\" data-id=\"1499fb86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autor:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c1718d e-con-full e-flex e-con e-child\" data-id=\"5c1718d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-205104ad e-con-full e-flex e-con e-child\" data-id=\"205104ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d03f84 elementor-widget elementor-widget-image\" data-id=\"35d03f84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Ivana-human-centric-min.png\" class=\"attachment-full size-full wp-image-13946\" alt=\"\" srcset=\"https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Ivana-human-centric-min.png 500w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Ivana-human-centric-min-300x300.png 300w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Ivana-human-centric-min-150x150.png 150w, https:\/\/www.simplify.rs\/wp-content\/uploads\/2025\/11\/Ivana-human-centric-min-12x12.png 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5860b631 e-con-full e-flex e-con e-child\" data-id=\"5860b631\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e00cff elementor-widget elementor-widget-heading\" data-id=\"23e00cff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ivana Kati\u0107<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521fe68d elementor-widget elementor-widget-heading\" data-id=\"521fe68d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Senior Business Analyst<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7d0b7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5bf7d0b7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/rs.linkedin.com\/company\/simplify-belgrade\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148b9d0e e-con-full e-flex e-con e-child\" data-id=\"148b9d0e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5839baf7 e-con-full e-flex e-con e-child\" data-id=\"5839baf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745934f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"745934f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6572fc1 e-con-full e-flex e-con e-child\" data-id=\"6572fc1\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ulazak RPA\/IA tehnologija u kancelarije menja na\u010din rada, uti\u010de na psiholo\u0161ko stanje zaposlenih i nagla\u0161ava va\u017enost pravilnog upravljanja procesom automatizacije.<\/p>","protected":false},"author":4,"featured_media":13941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-13939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/posts\/13939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/comments?post=13939"}],"version-history":[{"count":6,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/posts\/13939\/revisions"}],"predecessor-version":[{"id":14377,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/posts\/13939\/revisions\/14377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/media\/13941"}],"wp:attachment":[{"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/media?parent=13939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/categories?post=13939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simplify.rs\/sl\/wp-json\/wp\/v2\/tags?post=13939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}